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What to cook for dinner tonight? We’ll give you answers, personalized to fit your needs and lifestyle.

Welcome to Special Fork, a free mobile web recipe site created to solve your daily dinnertime dilemma: what to cook now! Get just-in-time answers on your smartphone as you push your cart in the supermarket or wait for the commuter bus after work. Simply go online from your phone to www.specialfork.com. Special Fork works with all Internet-enabled handsets, including the iPhone, Blackberry and Android-based phones. You can access Special Fork on you iPad, too.

Special Fork is optimized to give you what-to-cook answers when you're on the go, so the best user experience is on your mobile phone. While it won't display as well on your laptop or PC, you can also access all our recipes, blogs and cooking tips and enjoy the same functionality found on the mobile platform right here. This conventional site is a gateway to Special Fork's mobile platform. We’ll be developing a complementary conventional site in the months ahead.

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Latest from our blog

Friday
Apr 12011

Now and Then: My History with Food on the Internet

 

April 13, 2015

By Sandy Hu

The latest from Inside Special Fork

Remember this year’s Super Bowl commercial with Bryant Gumbel and Katie Couric, where a young Katie asks, “Alison, can you explain what Internet is?”

That would be the year, as Director of the Ketchum Food Center, I initiated the development of a recipe and cooking website for Ketchum, a global PR agency, with the help of Ketchum Advertising’s interactive team. Not only were most educated people clueless about the Internet, marketing pros were still debating whether the Internet was a trend or fad.

In the summer of 1995, we launched recipe.com. It was so groundbreaking in its time, that when I went to New York City to demonstrate the site to food editors of the biggest national magazines, it was the first time most of them had experienced the “information superhighway,” as we called the Internet then.

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