How to Make Great Food Fast? Try an Ethnic Market!

By Sandy Hu

When I worked on a national campaign to promote potatoes years ago, we did extensive research to learn how moms felt about the dinner hour. In focus groups, one woman drew a time bomb about to explode. Another sketched a stick figure of herself backed into a corner with the dog barking and kids clamoring…you get the picture.

So I started to pay attention to people in the supermarket. They were pushing their carts aimlessly past the meat counter, obviously in a dilemma about what to cook. Then I happened to be in a Japanese grocery store and overheard an older woman wheeling her cart, muttering under her breath in Japanese, “What to cook…what to cook.…”

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