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Entries in Strawberry Cheesecake Stuffed Toast recipe (1)

Monday
May122014

Strawberry Memories

By Sandy Hu
The latest from Inside Special Fork

I have a special place in my heart for strawberries. They are the prettiest of fruits, looking like juicy red Valentines. They’re packed with nutrition. And they figure into my early career in public relations.

One of my first accounts when I worked for a big PR agency was the California Strawberry Advisory Board (now the California Strawberry Commission). As the junior member on the account team, I executed a campaign in which America’s ten most wintery weary cities were celebrated with a flat of California strawberries sent to city mayors on the first day of spring. Flats were also sent to their local TV weathermen (no women at the time) and to the weathermen on national TV. This first campaign was so successful, it continued each spring for well past a decade.

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