Keep on Truckin’
Thursday, February 17, 2011 at 4:00AM 
Food trucks are all the rage in cities across the country. In Los Angeles, there’s a food truck gridlock with offerings ranging from grilled cheese to cupcakes. But the one who started the craze – with a compelling taco, savvy use of social media and a dedication to serving healthy and delicious food to all people regardless of circumstance – is my friend Chef Roy Choi of Kogi BBQ fame.
I first met Roy at a holiday event at our kids’ school. I was in my chef whites looking for Ben and Nick in a sea of kids when I heard a little voice say, “chef, chef, daddy a chef.” I looked down to see a sweet little girl smiling up at me, and the telltale sign of a working chef … Roy’s black clogs splattered with sauce. The Kogi Taco Truck phenomenon hit many months later and quickly developed a cult following on Twitter.