At the Winter Fancy Food Show in San Francisco

By Sandy Hu

Many shows ago, I gave up on trying to make trend sense out of what I saw and tasted at the Winter Fancy Food Show. A trade show for gourmet retailers, the show covers 196.000 square feet at Moscone Center in San Francisco, embracing 1,300 exhibiting companies and attracting more than 17,000 attendees.

There’s simply too much real estate and too many disparate offerings to conveniently pigeonhole. So instead of trying, I just walk the show, see what I see, taste what I taste, and refuse to be overly ambitious in what I take away from the experience. Yesterday, I enjoyed the company of @JustinMcNeil of Delin8ted as I walked the show. He’s a new friend I met on Twitter, tweeting about #NASFT and #FancyFoodShow over the weekend.

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