Umami Generation

By Andrew Hunter

Ben and Nick are my best taste testers. Their young palates are sensitive and bright. They are Generation Z…a generation of young foodies who unknowingly love bold flavors and appreciate the umami sensation. Even though they giggle when Marilyn and I say that “silly word!” So what does this silly word mean?

We all taste sweet, sour, salty and bitter, and the fifth taste is umami. A Japanese scientist who was doing research on amino acids and their effect on flavor discovered it. Commonly described as brothy, meaty or delicious, umami is difficult to explain, though you know the sensation when you eat a gorgeous tomato, aged Parmesan, stir-fried mushrooms or just a whisper of naturally brewed soy sauce. Then you know umami.

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At the Winter Fancy Food Show in San Francisco

By Sandy Hu

Many shows ago, I gave up on trying to make trend sense out of what I saw and tasted at the Winter Fancy Food Show. A trade show for gourmet retailers, the show covers 196.000 square feet at Moscone Center in San Francisco, embracing 1,300 exhibiting companies and attracting more than 17,000 attendees.

There’s simply too much real estate and too many disparate offerings to conveniently pigeonhole. So instead of trying, I just walk the show, see what I see, taste what I taste, and refuse to be overly ambitious in what I take away from the experience. Yesterday, I enjoyed the company of @JustinMcNeil of Delin8ted as I walked the show. He’s a new friend I met on Twitter, tweeting about #NASFT and #FancyFoodShow over the weekend.

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